Rebranding / Poster Services / Packaging
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Project Overview
This is a brand repositioning project for Foot Locker. By reflecting on the brand’s style, products, and audience, the project reinterprets Foot Locker’s brand spirit while preserving its original character.
The striped texture and graphic logo of Foot Locker were originally inspired by the referees on the court. Building on this inspiration, I revisited the idea and redesigned the brand logo by referencing the referees’ uniforms.
Logo DesignThis logo is also applicable to brand products such as t-shirts and mugs.
T-shirt Design
Mug DesignAs a chain sports shoe retailer, Foot Locker can consider collaborating with major sneaker brands such as Nike, Adidas, and Puma. to launch footwear featuring Foot Locker’s signature textures.
Brand Icons inspired by shoelaces
In addition, as a sneaker retailer, I believe Foot Locker should introduce its own shoe-cleaning and care kit.
